Personal project: Hécula redesign competition – Bodegas Castaño.

CONCEPT

Hécula: taste the art of literature in every glass.

Literature, the art that runs through the wine culture of these lands, becomes the heart of the design. Inspired by the evocative power of words, which invite us to travel and explore beyond time and space, a label has been created that pays tribute to this eternal bond.

The image of a flock of birds soaring across the Yecla sky symbolises the freedom and imagination that literature bestows upon us. The letters, like the birds, spread out and envelop the label, creating a visual symphony that celebrates the art of storytelling.

Two design options (A and B): option A emphasises the imposing sun that characterises the region, whilst option B highlights the silhouette of Mount Arabi that frames the Yecla skyline.