Viña Picota Rosado is the flagship wine of the Hijos de Félix Salas winery. The challenge in redesigning its packaging lay in preserving the essence of the product whilst updating its visual identity to appeal to today’s consumers.

The bottle has been changed, as the previous one presented difficulties during bottling and at the point of sale. The new shape provides a larger canvas, giving prominence and clarity to the illustration of the Corcos del Valle vineyards.

The brand hierarchy has been clarified, legibility improved, and the sun has been cropped from the label to let the rosé itself take centre stage, reinforcing the wine’s identity through its colour.