{"id":2896,"date":"2026-01-13T14:22:57","date_gmt":"2026-01-13T13:22:57","guid":{"rendered":"https:\/\/carolinagraffigna.com\/?page_id=2896"},"modified":"2026-05-11T17:43:28","modified_gmt":"2026-05-11T15:43:28","slug":"proyecto-vina-picota","status":"publish","type":"page","link":"https:\/\/carolinagraffigna.com\/en\/proyecto-vina-picota\/","title":{"rendered":"Proyecto Vi\u00f1a Picota"},"content":{"rendered":"
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VI\u00d1A PICOTA<\/span> <\/span><\/h2>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi\u00f1a Picota Rosado is the flagship wine of the Hijos de F\u00e9lix Salas winery. The challenge in redesigning its packaging lay in preserving the essence of the product whilst updating its visual identity to appeal to today\u2019s consumers.<\/p>

The bottle has been changed, as the previous one presented difficulties during bottling and at the point of sale. The new shape provides a larger canvas, giving prominence and clarity to the illustration of the Corcos del Valle vineyards.<\/p>

The brand hierarchy has been clarified, legibility improved, and the sun has been cropped from the label to let the ros\u00e9 itself take centre stage, reinforcing the wine\u2019s identity through its colour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Packaging Design\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MORE PROJECTS <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore other premium design solutions.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Packaging\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FINCA PIEDRA INFINITA Gravascal y Supercal<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Packaging\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rojo y en Botella<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Piano Piano<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Packaging \u00b7 Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LET'S TALK!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tWhatsapp<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tPhone<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tEnvelope<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

VI\u00d1A PICOTA Vi\u00f1a Picota Rosado es el vino \u00edcono de la bodega Hijos de F\u00e9lix Salas. El la complejidad de su redise\u00f1o de packaging resid\u00eda en mantener la esencia del producto y refrescar sus c\u00f3digos visuales a los consumidores actuales. Se cambia la botella, ya que la anterior presentaba dificultades en embotellado y en punto […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2896","page","type-page","status-publish","hentry"],"yoast_head":"\nProyecto Vi\u00f1a Picota | Carolina Graffigna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carolinagraffigna.com\/en\/proyecto-vina-picota\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Vi\u00f1a Picota | Carolina Graffigna\" \/>\n<meta property=\"og:description\" content=\"VI\u00d1A PICOTA Vi\u00f1a Picota Rosado es el vino \u00edcono de la bodega Hijos de F\u00e9lix Salas. 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El la complejidad de su redise\u00f1o de packaging resid\u00eda en mantener la esencia del producto y refrescar sus c\u00f3digos visuales a los consumidores actuales. 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